Ai
AI can help brands create more content, faster — without losing the look and feel that makes the work yours. I offer AI-supported photography services that blend real photographic craft (shooting, lighting, retouching and art direction) with modern AI workflows to scale creative output efficiently.
AI Photography Services
AI can help brands create more content, faster — but only when it’s used with clear creative direction and proper guardrails.
I offer AI-supported photography services that combine real photographic judgement (lighting, composition, retouching and art direction) with modern AI workflows. The focus isn’t hype — it’s helping brands test what works, safely and efficiently.
Get in touch to discuss your brief
What this service is (and isn’t)
This isn’t about replacing photography with prompts.
It’s about:
testing ideas before committing to full production
creating controlled variations once a visual direction is approved
extending existing assets where it makes sense
AI works best when it’s treated like any other production tool — introduced carefully, tested properly, and used where it adds value.
How I work with AI (without the hype)
Instead of leading with a finished portfolio, I lead with process.
Every project follows the same structure:
Discovery
Goals, usage (ecommerce, social, campaign), references, constraints.
Visual direction
Define the look, rules, references and limits before any scaling happens.
Proof of concept
A small, paid test to see what’s genuinely achievable for your brand.
Review + Refine
We assess what works, what doesn’t, and whether AI is the right tool.
Scale (if appropriate)
Only once the direction is locked and approved.
This approach protects brand consistency and avoids wasted time.
Typical use cases
Pre-visuals & concept testing
Explore looks and ideas before a shoot or campaign.
On-brand variations
Crops, formats, compositions, colourways, aspect ratios.
Background & scene extensions
Studio → lifestyle or editorial environments.
Content scaling
Supporting ecommerce, social or paid campaigns without reshooting.
Internal creative testing
Options for sign-off that don’t need to go public.
Much of my AI work is currently used for internal testing, concept development and R&D, rather than public-facing campaigns.
That’s intentional.
AI outputs are only ever as strong as the visual judgement behind them — and this work is informed by my background in commercial photography, production and retouching. The same standards apply.
FAQs
Do I need to commit to AI upfront?
No. Everything starts with a small proof of concept.
Is this suitable for every brand?
Not always — part of the process is identifying when AI isn’t the right solution.
Can you work from existing images or campaigns?
Yes — where licensing and usage allow, AI can extend or adapt existing assets.
